CRO / lead forms

@@build_in_public

• asserts: More form fields reduce conversion rate; one field can convert much higher than longer forms, though longer forms may improve lead quality.

  Start with a form that has one field. 18.2% of people who see it fill out the form. With just an extra field added, it goes down to 13%. With five form fields, it's at 8.1%. If you have nine form fields, you get a 4.2% conversion rate. Not a lot of people w...

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