asserts: Businesses can waste budget when channel fit is wrong; inbound works when buyers know what they need and search for it, while outbound/social works better for defined audiences or needs that must be introduced.
I just had a phone call with a client who'd spent $6,000 with a social media Management company and received, wait for it, zero leads. Now is that because Social media marketing doesn't work? No. This particular client just wasn't a Good fit for social medi...
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