asserts: Case studies may matter more for AI search than human search because models look for similar customer problems and proven solutions.
I to give to the user. The second page is a reviews page. This is a page where the title is just your brand reviews. You add this because when the AI is searching about your business, one of the searches they'll almost always include is your brand reviews....
asserts: LLMs and Google AI Mode may search for case studies when making product/service recommendations; having relevant case studies can help win recommendations against competitors without them.
You should be collecting case studies for your business. And that's not advice I would have given even six months ago. I've been doing SEO for 16 years, and while there's always been some utility in case studies, it's never been a core part of my strategy....
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