Brand search / ad defense

@@tjrobertson52

• asserts: Brand-name ads may cannibalize organic clicks, but can be justified if competitors are bidding on the brand and stealing confused users.

  s looks does change a little bit with AI Search results, but the core principle is the same. If you don't know, in AI Results, the sponsored ads are still clearly labelled. In that case, many users will still ignore the ads, but others won't. The main diffe...

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